What is 'the right way' to insert an apostrophe at the start of a word?

That unicode character is named #sym.quote.r.single (see General Symbols – Typst Documentation).
It can be used directly in text like this:

The name #sym.quote.r.single;t Hooft starts with an apostrophe

But that’s annoying to type (note the ; between the symbol name and the t).

A more convenient way is to set up a show rule to apply this automatically:

The name 't Hooft starts with an apostrophe

#show "'t H": [#sym.quote.r.single;t H]

The name 't Hooft starts with an apostrophe

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